Vietnam’s Tourism Boom: Over 12 Million International Arrivals Signal a Full Recovery in 2025

Vietnam Surpasses 12 Million International Visitors as Tourism Momentum Surges in 2025

Vietnam’s tourism industry has hit a new stride in 2025, welcoming over 12.23 million international visitors from January to July—a remarkable 22.5% year-on-year jump. This surge is attributed to streamlined e-visa policies, enhanced airline connectivity, and strategic global marketing efforts.

Key destinations like Ho Chi Minh City, Ha Noi, Da Nang, Phu Quoc, and Nha Trang continue to lead in both footfall and revenue, showcasing the country’s growing appeal to B2B travel professionals, group tour planners, and long-haul leisure travelers.

July 2025: A Strong Month for Inbound Travel

Vietnam hosted 1.56 million foreign visitors in July alone, marking a 6.8% increase over June and a 35.7% spike compared to July 2024. These back-to-back growth indicators confirm that Vietnam isn’t just recovering—it’s rapidly outpacing pre-pandemic performance.

Asia Remains the Strongest Source Region

International arrivals from Asia hit 9.63 million, up 22.4% YoY, cementing the region's role as Vietnam's top source market. But Europe showed even stronger growth, contributing 1.53 million visitors—a 31.9% jump from last year.

Here’s how other regions performed:

• The Americas: 670,000 arrivals (+9.8%)

• Oceania: 357,500 arrivals (+15.7%)

• Africa: 30,100 arrivals (+3.1%)
  
  

These figures point to a broad-based demand recovery, ideal for B2B consolidators, GSA partners, and corporate planners looking to promote multi-market group travel or MICE business.

Air Travel Leads the Way: 85% of Visitors Enter by Flight

Vietnam’s aviation sector remains central to its inbound growth. More than 10 million travelers arrived by air, accounting for 85% of all foreign arrivals—a robust 23.8% increase from the previous year.

Land border entries grew to 1.6 million (+15.8%), while sea arrivals stood at 183,900 (+11.1%).

What This Means for Travel Sellers

Improved flight networks, new airline partnerships, and direct regional connections offer travel agents and consolidators ample opportunity to push competitive air-inclusive packages, especially to top-tier cities.

E-Visa Reforms and Destination Promotions Drive Interest

Vietnam has expanded its e-visa program, offering multi-entry and long-duration options that are attracting more long-haul travelers from Europe, North America, and Australia.

At the same time, government-led digital campaigns and international trade fair participation have raised visibility among B2B buyers and FIT organizers alike.

Top Tourist Cities Continue to Excel

Major hubs like Ho Chi Minh City, Ha Noi, Da Nang, and Phu Quoc remain crowd favorites, thanks to:

• Diverse experiences: from historical heritage to luxury beaches

• World-class airport infrastructure

• Growing presence of international hotel chains

• Multilingual hospitality services

For travel agents, these cities offer the ideal mix of urban adventure, premium stays, and scalable group travel logistics.

Travel Spending & Revenue Skyrocket Across Sectors

Vietnam’s tourism rebound is driving nationwide economic benefits:

• Retail and consumer services up 9.3% YoY

• Accommodation & food service revenue: VND481.9 trillion (US$18.97B) – a 15% rise

• Top performers:

  • Ho Chi Minh City (+19.7%)

  • Da Nang (+18.6%)

  • Can Tho, Ha Noi, and Hai Phong also saw double-digit growth

The travel and tour segment alone generated VND52.8 trillion, a 20% YoY increase, with Dong Nai, Lao Cai, Hue, and HCM City leading in revenue gains.

What’s Next: Vietnam on Track to Break Records by End of 2025

If the current momentum holds, Vietnam is set to surpass pre-pandemic international arrival records by the end of 2025. With strong fundamentals—visa ease, connectivity, affordability, and rising B2B demand—Vietnam is positioning itself as Southeast Asia’s tourism success story this year.

Takeaway for B2B Travel Agents and Consolidators

Vietnam’s success is a case study in aligning policy, infrastructure, and promotion. Whether you're selling series departures, building custom MICE packages, or scouting new long-haul destination partners—Vietnam belongs in your 2025 portfolio.

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