Vietnam Opens Free Fireworks Shows at Ha Long Bay, Aiming for Inclusive Tourism and Higher Visitor Footfall

Vietnam Removes Fees for Ha Long Bay Fireworks to Enhance Tourist Experience

Ha Long Bay, Vietnam – July 9, 2025 — In a decisive move to promote fairness and boost tourism, Vietnam has officially eliminated all fees associated with viewing its spectacular weekend fireworks over Ha Long Bay. The dazzling displays will now be held exclusively at Sun Carnival Square in Bai Chay Ward, ensuring free and equal access for both domestic and international tourists through December 31, 2025.

This policy shift comes after public criticism over previous viewing charges levied at certain spots, including restaurant boats and commercial venues, which many believed created inequitable access during the region’s peak tourism season.

Why The Change? Public Backlash Over Paid Viewing Spots

The fireworks initiative was initially launched under the auspices of Ha Long Sun Company, following approval from the Quang Ninh Provincial People’s Committee. The original plan featured displays at two locations: Sun Carnival Square and Ha Long International Passenger Port.

While intended to enhance the tourist experience with multiple vantage points, the setup led some commercial venues—especially restaurant cruises—to impose additional fees of around 50,000 VND (approximately $2) per spectator. These charges sparked widespread dissatisfaction among tourists and locals alike, who felt blindsided by costs for what was billed as a free public event.

Social media quickly amplified complaints, highlighting concerns that an inclusive event had been turned into a commercialized experience, potentially tarnishing Vietnam’s image as a hospitable, transparent tourism destination.

Centralizing Events for Fairness and Operational Efficiency

In response to the outcry, Ha Long Sun Company announced that all future fireworks displays will be centralized at Sun Carnival Square, a spacious venue designed for large public gatherings. This adjustment not only eliminates confusion over access fees but also streamlines event logistics, improves safety protocols, and enhances the overall spectacle’s production quality.

According to official updates, fireworks will light up the sky every Friday and Saturday from 9 PM to 10 PM until the end of December. The schedule is strategically timed to coincide with peak tourist weekends, maximizing its potential economic impact on the local hospitality and retail sectors.

Tourism and Economic Implications for B2B Professionals

For B2B travel agents, consolidators, and corporate planners, this development offers crucial insights into Vietnam’s evolving tourism strategy:

• Value-Added Experiences: Free entertainment options like fireworks elevate the overall travel experience, helping agents craft more compelling packages for groups and FIT (Free Independent Traveler) markets.
  
  

• Transparent Pricing: Vietnam’s pivot toward fairness and transparency reassures corporate clients and travelers wary of hidden costs, strengthening confidence in destination recommendations.
  
  

• Boost to Local Economy: Concentrating spectators at Sun Carnival Square increases footfall around nearby restaurants, hotels, and shops, creating upsell opportunities for DMCs (Destination Management Companies) and MICE planners.
  
  

• Sustainable Tourism: Hosting the event in a single, centralized space helps mitigate environmental impacts and facilitates better crowd management—a significant plus for corporate groups seeking sustainable travel solutions.
  
  

Ha Long Bay’s Enduring Appeal

Ha Long Bay remains a cornerstone of Vietnam’s tourism appeal, recognized as a UNESCO World Heritage Site and celebrated for its breathtaking limestone karsts and emerald waters. Seasonal events like fireworks, cultural festivals, and light shows are becoming increasingly critical in sustaining tourist interest, particularly as Vietnam targets a full post-pandemic recovery in international arrivals.

Provincial officials have underscored the need for tourism growth that balances economic gains with visitor satisfaction. This latest decision exemplifies how Vietnam is listening to traveler feedback and adapting policies to foster a more inclusive, equitable tourism landscape.

Takeaway for Travel Professionals

Vietnam’s move to make Ha Long Bay’s fireworks displays free and accessible underscores a broader commitment to fair, transparent, and visitor-friendly tourism practices. For B2B travel professionals, this represents a strong selling point when positioning Vietnam as a competitive, welcoming destination in Southeast Asia.

The centralized, free fireworks spectacle not only protects the visitor experience but also creates a concentrated hub of tourism activity—ideal for crafting engaging itineraries and leveraging high-traffic areas for added services.

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