Thailand Rolls Out Ambitious Subsidy Program to Revitalise Tourism

Thailand is making bold moves to supercharge its tourism sector with the launch of the “Half-Price Thailand Travel” campaign, running from July 1 to October 31, 2025. This innovative initiative is set to offer both domestic and international travellers significant discounts on accommodation, dining, and experiences across the Kingdom.

Aimed at driving visitor numbers and revitalising regional economies, the campaign is expected to attract over 2.67 million travellers and inject more than 35 billion baht (US$1.09 billion) into Thailand’s economy.

Registration Opens July 1 – Limited to 500,000 Spots

Travellers eager to cash in on Thailand’s travel bonanza must act fast. The campaign opens for registration at 8:00 AM Thai time on July 1, 2025, via the TieowThai Khon La Khrueng website and the Amazing Thailand mobile app.

Participation is capped at 500,000 entitlements, divided to encourage exploration across both major tourist hubs and emerging destinations.

Three entitlements for travel in major cities
Two entitlements are dedicated to exploring secondary cities and lesser-known gems

This strategic allocation ensures tourism revenue spreads beyond traditional hotspots like Bangkok, Phuket, and Chiang Mai.

Discounts on Hotels and Exclusive Coupons

One of the standout features of the campaign is hefty hotel discounts:

◉ 50% off stays Monday–Friday, capped at 3,000 baht (approx. US$93) per night
◉ 40% off weekends and Thai public holidays, with the same cap

Reservations must be made through participating hotels listed on the campaign platforms.

On top of accommodation savings, each entitlement provides a 500 baht (US$15.50) digital coupon usable at restaurants, retail outlets, cultural sites, and tourism experiences, ensuring travellers enjoy value across all aspects of their trips.

Government Investment with Big Economic Goals

The campaign forms part of Thailand’s broader 1.76 billion baht (US$54.56 million) tourism revival strategy. The government forecasts significant benefits:

These figures highlight Thailand’s commitment to positioning tourism as a cornerstone of its economy amid fierce competition in the Southeast Asian market.

Driving Tourism Beyond the Usual Hotspots

Thailand isn’t only chasing numbers—it’s reshaping its tourism landscape. The campaign’s design deliberately channels visitors toward less-travelled provinces like:

Nan
Phrae
Loei
Trat
Nakhon Si Thammarat
Surin

Nan

Phrae

Loei

Trat

Surin

These secondary cities promise rich cultural experiences, unspoiled nature, and unique local heritage, helping balance tourism’s economic benefits nationwide.

Local businesses in these regions—boutique hotels, family-run eateries, artisans, and cultural attractions—are poised to gain visibility and economic support, fostering sustainable regional development.

Early Registration and Smart Travel Planning are essential

Given limited slots and anticipated high demand from domestic and regional travellers, tourism authorities advise early registration.

For B2B travel agents and corporate planners, this presents a strategic opportunity:

Whether planning corporate retreats, incentive trips, or FIT packages, this campaign offers B2B professionals ample tools to create value-driven, memorable experiences.

Thailand Positions Itself as a Leader in Post-Pandemic Tourism Recovery

Thailand’s aggressive move to launch the Half-Price Thailand Travel campaign underscores its ambition to remain a top global tourism player. It’s more than discounts—it’s a statement of confidence and innovation, aiming to attract travellers who seek both savings and authentic experiences.

From luxury resorts and cultural festivals to hidden local gems, Thailand is ensuring visitors enjoy more for less while supporting the nation’s economic recovery and sustainable tourism goals.

Conclusion: A Win-Win Opportunity for Travellers and the Industry

For B2B travel agents, consolidators, and corporate planners, Thailand’s new travel program is a golden opportunity to build competitive packages, stimulate bookings, and strengthen client relationships.

With significant government backing and robust demand expected, there’s no better time to tap into Thailand’s tourism surge.

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