Thailand Surpasses 1 Million Indian Visitors in H1 2025: A New Era of Bilateral Tourism Growth

Thailand’s tourism industry is celebrating a major milestone in 2025, as over one million Indian travellers visited the country within the first half of the year. This strong surge not only highlights Thailand’s ever-growing appeal but also signals the strengthening of India-Thailand tourism ties as both countries fuel a mutually vibrant travel corridor.

Indian Arrivals Cross 1 Million Mark Early in 2025

By mid-June 2025, Thailand welcomed over one million Indian visitors — a significant achievement that reflects the nation’s increasing attractiveness to Indian tourists. Building on a record-setting 2024, where 2.1 million Indian tourists visited, 2025 has started even stronger, reinforcing Thailand’s position as one of India’s most sought-after year-round destinations.

Why Indian Travellers Are Choosing Thailand

Thailand offers Indian tourists a perfect blend of accessibility, affordability, and diverse experiences. From bustling Bangkok and serene Phuket to cultural Chiang Mai and exotic Krabi, Thailand’s destinations suit every kind of traveller, be it solo backpackers, honeymooners, families, or luxury seekers.

The appeal includes:

• Visa-free entry for up to 60 days for Indian passport holders.

• Simplified arrivals via the Thailand Digital Arrival Card (TDAC).

• Direct air connectivity from multiple Indian cities.

• A wide range of experiences from street food to Michelin-starred restaurants, wellness retreats, weddings, and shopping tours.
  
  

Seamless Travel Experience Driving Growth

Visa exemptions and digital arrival innovations have made travel to Thailand smoother than ever. The ease of entry is encouraging both short-term spontaneous trips and longer immersive vacations. Combined with excellent flight connectivity, Indian travellers are now able to explore Thailand with minimal travel friction.

Key airlines such as Thai Airways, Air India, IndiGo, and Vistara operate multiple direct flights daily, while secondary airports are increasingly being served, providing easier access from tier-II and tier-III Indian cities.

Rise of Travellers from India’s Smaller Cities

A significant trend seen in 2025 is the growing demand from emerging Indian cities like Surat, Rajkot, Nagpur, and Nashik. These cities are fueling a new wave of outbound Indian tourists, particularly in the luxury and wellness segments. This shift is supported by regional marketing partnerships, expanded agency networks, and targeted campaigns by the Tourism Authority of Thailand (TAT).

Thailand's Strategic Vision: High-Value Tourism

The TAT’s current strategy aims not just at increasing visitor volume, but at attracting high-value, responsible, and experience-driven travellers. Thailand’s sustainable tourism efforts focus on:

• Delivering unique cultural and wellness experiences.

• Encouraging longer stays and repeat visits.

• Supporting local businesses and communities.

• Building long-term loyalty with Indian travellers.

Collaborations with Indian influencers, digital platforms, and regional tour operators are ensuring Thailand remains top-of-mind for Indians planning international vacations.

Outlook for 2025 and Beyond

With major events like the upcoming peak season, cultural festivals, and Thailand’s continued marketing efforts, the country expects Indian arrivals to grow steadily through the rest of 2025.

The India-Thailand tourism partnership is evolving beyond traditional leisure tourism into broader cultural exchange, luxury travel, and corporate MICE (Meetings, Incentives, Conferences, Exhibitions) segments — creating long-term opportunities for airlines, tour operators, and hospitality businesses on both sides.

Conclusion

Thailand’s remarkable achievement of crossing one million Indian visitors by mid-2025 underscores its unmatched appeal as a destination that effortlessly combines accessibility, variety, and world-class service. As both nations deepen tourism ties, Thailand is well-positioned to remain India’s favourite year-round international getaway.

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