Singapore Tourism Board and IndiGo Announce Strategic Year-Long Partnership to Drive Indian Travel

A Milestone Collaboration to Boost Singapore Travel from India

In a significant move to strengthen bilateral travel ties, the Singapore Tourism Board (STB) and IndiGo Airlines have signed a year-long Memorandum of Understanding (MoU) aimed at enhancing tourism flows from India to Singapore. This strategic partnership marks a first for both parties—STB’s inaugural MoU with an Indian carrier, and IndiGo’s debut collaboration with a national tourism board.

For travel agents and consolidators, this alliance promises increased marketing support, premium service options, and greater traveler demand—especially for leisure, MICE, and high-value business segments.

India: A High-Value Source Market for Singapore

India continues to be one of Singapore’s top three inbound tourism markets, thanks to robust air connectivity and growing traveler interest. In the first half of 2025 alone, over 500,000 Indian visitors arrived in Singapore.

Currently, over 270 weekly flights link 15 Indian cities to Singapore through Changi Airport—Southeast Asia’s most connected hub. IndiGo, which already lists Singapore among its top three international destinations, is further expanding its presence with tailored services to meet rising demand.

Key IndiGo Routes to Singapore:

• Direct flights from 9 Indian cities

• New IndiGoStretch business product launching on the Delhi–Singapore and Mumbai–Singapore routes from 9 August 2025, in celebration of Singapore’s National Day

• Seamless domestic connections to feed international departures
  
  

What the Partnership Means for B2B Travel Professionals

This partnership goes beyond B2C awareness. It’s a multi-layered B2B initiative designed to activate the Indian market through:

• Trade roadshows across major Indian cities

• In-depth agent training programs

• MICE-specific perks and packages

• Familiarisation (FAM) trips for travel partners

• Co-created content with influencers and brands

• Attractive airfare bundles and promotional deals

It builds on the success of the earlier “Untold Singapore” campaign by promoting both iconic landmarks and hidden gems to a wider Indian audience.

Pro Tip for Agents: Highlight curated experiences from the campaign to attract new-age Indian travelers seeking offbeat Singapore itineraries.

IndiGo + STB: A Partnership Built for the Modern Traveller

Today’s traveler is digitally informed, value-conscious, and experience-driven. This partnership reflects that shift by delivering:

• Storytelling-led campaigns across digital platforms

• Data-backed targeting of audience segments based on interests and travel behavior

• Engagement-driven marketing using reels, shorts, and influencer reviews

For corporate planners, this translates into well-marketed destinations backed by premium seat options, faster connections, and reliable service—key factors in managing travel budgets and expectations.

Conclusion: More Than Just a Partnership—A Signal for Growth

As India and Singapore mark 60 years of diplomatic ties, this timely collaboration unlocks fresh potential for B2B travel stakeholders. Whether you’re a tour operator, MICE planner, or consolidator, the STB-IndiGo initiative offers greater product depth, enhanced client servicing options, and tangible incentives to sell Singapore with confidence.

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