Meet Radhika Subramaniam: India’s First AI Travel Influencer Transforming Digital Tourism

How Virtual Influencers Like Radhika Are Shaping B2B Travel Marketing for 2025

Why AI Travel Influencers Matter in 2025

The rise of AI-driven influencers is changing how travel content is created, marketed, and consumed. For B2B travel agents, consolidators, DMCs, and airline marketers, AI influencers like Radhika Subramaniam offer a cost-effective, scalable, and globally adaptive solution to content creation, brand partnerships, and digital engagement.

By blending AI technology with cultural storytelling, these virtual personas can become powerful marketing tools for tourism boards, hotel chains, and even visa or relocation services.

Inside Radhika Subramaniam: India’s AI Travel Pioneer

Radhika Subramaniam, created by Collective Artists Network, is India’s first fully AI-powered travel influencer. She speaks Tamil and English, shares rich cultural narratives, and virtually "travels" across India — all while sitting inside a server, not an airport.

Her persona is carefully crafted to reflect a Gen Z backstory: a young professional who quit her corporate job to pursue travel full-time. Unlike human influencers, Radhika operates without limits — she needs no visas, no breaks, and no budgets. Her creators designed her to be relatable, aspirational, and consistent.

How Radhika Subramaniam Works: The AI Behind the Scenes

• Uses advanced machine learning to generate personality-based content.

• Employs natural language processing (NLP) to communicate seamlessly with followers.

• Incorporates generative design to create realistic photos, videos, and digital appearances.

• Capable of real-time campaign adaptation for brands targeting different regions, languages, or demographics.

This allows B2B marketers to utilize highly customized storytelling while maintaining full creative control.

Pro Tips for B2B Travel Marketers Exploring AI Influencers

● Collaborate with AI influencer creators for exclusive destination promotions
● Use AI-generated influencers for seasonal tourism campaigns & off-season promotions
● Target specific demographics like Gen Z & Millennials who trust digital creators
● Integrate AI influencers in long-stay visa, relocation, or lifestyle marketing
● Leverage AI influencers for multilingual campaigns across global markets

Why This Shift Is Crucial for B2B Travel Businesses

For travel agents, airline consolidators, corporate planners, and tourism boards, AI influencers like Radhika present a new marketing channel that:

• Reduces content creation costs

• Increases campaign scalability

• Enhances personalization for regional targeting

• Aligns with Gen Z and digital-native client expectations

• Opens innovative partnership models with tech-driven engagement

As travel content consumption shifts heavily toward digital-first experiences, the adoption of AI influencers will likely become a competitive advantage in B2B travel marketing.

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