Maldives Taps Katrina Kaif to Lead Global Destination Marketing

The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has officially appointed global icon Katrina Kaif as its Global Brand Ambassador, signalling a major move to strengthen its global tourism campaigns. This partnership aligns with Visit Maldives' ongoing Summer Sale 2025 Campaign, aimed at driving global bookings through luxury packages, exclusive resort deals, and curated summer experiences across multiple markets.

Katrina Kaif: A Global Powerhouse Leading Luxury Travel Promotion

Recognised worldwide for her dynamic career in film and business, Katrina Kaif brings global appeal to Visit Maldives’ branding efforts. With an impressive portfolio of blockbuster movies, international endorsements, and entrepreneurial ventures, Katrina is widely regarded as one of the most influential personalities in the entertainment and lifestyle industries.

Her appointment reflects Visit Maldives' strategic goal to leverage her global fanbase and cross-market presence to attract affluent travellers, corporate planners, and leisure tourists alike.

In her official statement, Katrina shared:

“The Maldives embodies the pinnacle of luxury and natural splendour. I am honoured to represent the Sunny Side of Life globally and inspire travellers to discover the Maldives' unparalleled offerings.”

Visit Maldives’ CEO on Strengthening Global Travel Demand

Ibrahim Shiuree, CEO & Managing Director of Visit Maldives, emphasised the significance of this appointment:

“Katrina’s global reach, vibrant personality, and deep audience connection make her the ideal ambassador for the Maldives, especially as we launch our Summer Sale across key markets.”

With the Maldives crowned as the World's Leading Destination for five consecutive years, this partnership aims to maintain the destination's stronghold in high-value tourism.

Summer Sale 2025: Targeting Key Global Source Markets

Visit Maldives’ Summer Sale Campaign 2025 is actively promoting limited-time luxury deals across:

High-end private resorts
Boutique guesthouses
Premium family accommodations
Customised corporate and incentive travel packages

Currently live across major global source markets, the campaign actively targets:

United Kingdom
Italy
Poland
Spain
India

Italy

Spain

India

For B2B travel agents, consolidators, and corporate planners, these offers create substantial opportunities to customise high-spend, luxury itineraries for both leisure and corporate clients.

Why This Collaboration Matters for B2B Travel Professionals

For B2B travel agencies, consolidators, and corporate travel companies, this partnership offers multiple growth opportunities:

As the Maldives strengthens its position as a global luxury travel hub, B2B players have a unique window to capitalise on this rising demand through value-added curated experiences.

Conclusion: A Strategic Push to Elevate the Maldives on the Global Stage

The appointment of Katrina Kaif as Global Brand Ambassador marks a pivotal marketing evolution for the Maldives. By blending global celebrity influence with highly targeted promotions, Visit Maldives is reshaping its global tourism strategy for Summer 2025 and beyond.

For travel agents, corporate planners, and destination management companies, this momentum offers a tremendous opportunity to build high-end, profitable travel experiences as the Maldives continues to dominate the luxury travel segment.

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