Japan Eyes India as Top Tourism Growth Engine Following 40% Visitor Spike

 Indian Arrivals to Japan Soar 40% in 2024

India has officially caught Japan’s tourism spotlight. Following a 40% year-on-year surge in Indian arrivals, reaching 233,000 visitors in 2024, Japan is doubling down on its strategic focus toward the Indian travel market. Contributing factors include:

• Enhanced direct air connectivity

• Streamlined visa processes

• A favourable INR-JPY exchange rate

These elements combined have made Japan far more accessible to Indian travellers, igniting both leisure and business segments.

Expanded Air Connectivity Fuels Growth

Airlines have rapidly responded to this rising demand. Direct flights now connect major Indian hubs to Tokyo’s Haneda and Narita airports. Key highlights include:

• 5 weekly flights between Bengaluru and Tokyo

• A daily service between Delhi and Haneda

In addition, new code-share agreements have revolutionised regional connectivity.

Strategic Airline Partnerships Simplify Travel

Japan Airlines × IndiGo (Launched December 2024)

This partnership links 18 Indian domestic routes to Japan Airlines’ services via Delhi and Bengaluru, easing access from tier-2 and tier-3 cities.

ANA × Air India (Expanded March 2025)

Now includes:

• 7 Indian domestic routes

• 6 Japanese destinations (e.g., Osaka, Fukuoka, Sapporo, Okinawa.

These alliances are key to Japan’s success in broadening accessibility for Indian passengers.

Target Demographics and Marketing Campaigns

Japan’s tourism board (JNTO) has sharpened its marketing lens on:

• Couples and families aged 28–45

• Annual disposable income above 4 million yen (~₹18–20 lakh)
  

Campaigns are emphasising:

• Nature trails

• Cultural landmarks

• Performing arts

This tailored messaging aligns well with Indian travellers seeking immersive experiences.