Hong Kong’s Star Voyager Sets Sail: Luxury Cruises and New Tourism Growth for Asia

Star Voyager Returns to Hong Kong, Elevating Asia’s Cruise Scene

Star Cruises has marked a significant milestone in Hong Kong’s cruise industry with the triumphant homecoming of its refurbished Star Voyager. As Hong Kong’s new homeport ship, Star Voyager promises to redefine luxury cruising across Eastern and Southeast Asia.

Running until November 14, 2025, the ship is scheduled to complete 45 round-trip sailings from Hong Kong’s Ocean Terminal at Harbour City. Offering two-, three-, and five-night voyages, Star Voyager caters to leisure travellers, short getaway seekers, and seasoned cruise enthusiasts.

Ports of call include Taiwan, Japan, Vietnam, and other sought-after destinations, making it a powerful new product for travel agents seeking premium experiences for clients.

Exciting Asian Itineraries for Every Traveller

Star Voyager’s diverse itineraries are designed to appeal to various traveller segments:

  • Two-Night Cruises: Perfect for quick escapes, sailing every Friday from June 27 to November 14, plus special sailings July 6–8.

  • Three-Night Cruises: Head to Taiwan’s Kaohsiung and Penghu, blending urban culture with stunning coastlines.

  • Five-Night Cruises: Visit gems like Ishigaki, Keelung, Naha, and Miyakojima in Japan, or sail to Nha Trang, Da Nang, and Sanya in Vietnam for an extended adventure.

For travellers craving Southeast Asia’s pristine beauty, itineraries also include Ha Long Bay, Boracay, and Coron, offering a mix of idyllic beaches and rich cultural exploration.

Such a variety of positions makes Star Voyager as an attractive product for B2B partners to build themed packages, from luxury wellness escapes to cultural deep-dives.

Visa-Free Transit Boosts Cruise Demand

A crucial game-changer is Hong Kong’s new visa-free transit policy for mainland Chinese travellers.

Under this policy, mainland visitors can enter Hong Kong permit-free to join international cruises departing from the city. They only need to present their passports and cruise booking confirmation.

Joanne Chu, Deputy Commissioner for Tourism in Hong Kong, emphasised how this initiative strengthens Hong Kong’s position as a regional cruise hub. “Mainland visitors will be able to transit to Hong Kong permit-free, significantly boosting cruise bookings,” she noted.

This opens substantial B2B opportunities for agents, consolidators, and corporate planners looking to tap into mainland China’s massive outbound market.

A $50 Million Makeover for Elevated Luxury

After a US$50 million refurbishment, the Star Voyager has emerged as a floating palace, blending modern elegance with top-tier amenities.

Highlights include:

  • Spacious cabins with updated interiors

  • Diverse dining options for global palates

  • Multiple entertainment venues and lounges

  • Wellness facilities, including a full-service spa and fitness centre

  • Expansive outdoor decks for ocean viewing and sunbathing

These upgrades offer B2B professionals compelling talking points when promoting Star Voyager to clients seeking upscale cruise experiences.

A Major Win for Hong Kong’s Tourism Sector

Industry leaders are confident that Star Voyager’s homeport presence will significantly boost Hong Kong’s tourism economy.

Dane Cheng, Executive Director of the Hong Kong Tourism Board, stated, “The arrival of Star Voyager brings exciting new opportunities for Hong Kong’s cruise tourism. We’re excited to showcase the city as Asia’s premier cruise hub.”

With world-class infrastructure and a strategic location, Hong Kong stands poised to attract both regional and global cruise travellers. Travel agents and tour operators now have a unique product to offer clients seeking new Asian adventures.

Takeaway for B2B Travel Professionals

For travel professionals, Star Voyager represents a fresh opportunity to capture a high-spend segment of the market.

Whether crafting packages for leisure travellers, corporate groups, or luxury seekers, this cruise product combines flexibility, premium experiences, and unique regional itineraries.

Now is the time to integrate Star Voyager’s sailings into your portfolio and offer clients an unforgettable Asian cruise experience.

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