Hong Kong Tourism Board’s Five-City India Mission

The Hong Kong Tourism Board (HKTB) recently executed a dynamic travel mission across five Indian cities—Bengaluru, Mumbai, New Delhi, Hyderabad, and Chennai—from August 18 to 26, 2025. With a strong delegation of 41 tourism partners—ranging from attractions and hotels to airlines and cruise lines—HKTB connected with over 750 Indian travel agents and tourism professionals. This outreach underscores Hong Kong’s commitment to collaboration with B2B stakeholders.

Visitor Surge & Market Recovery

From January to July 2025, Hong Kong welcomed 233,000 Indian visitors, marking an 8% year‑on‑year increase and reaching 94% of pre-pandemic levels. India now ranks as Hong Kong’s 11th largest source market, with visitors averaging four-night stays, and nearly two‑thirds opting for overnight accommodations. For B2B professionals, these are clear indicators to prioritize Indian market strategies.

Unmatched Air Connectivity

Hong Kong stands out as one of the most accessible international destinations from India. With 53 weekly direct flights linking major hubs—Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad—travel is more seamless than ever.

Rising Trends: First-Time, Family & Group Travel

Notably, 43% of Indian tourists visiting in 2025 were first-timers, with family/group travel climbing from 29% in Q1 to 43% in Q2. These shifts signal emerging consumer behaviors: opportunities for crafting first-time visitor packages, family group deals, and cohort-based itineraries.

Premium Tourism: High Spend, High Potential

India now ranks 5th globally in per capita spending among tourists to Hong Kong, reflecting a strong demand for luxury experiences—think upscale accommodations, gourmet dining, and exclusive tours. Corporate travel planners and consolidators should tailor offerings to match these premium expectations.

MICE Travel Rebounds Strongly

Hong Kong’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector from India rebounded sharply: 55,587 Indian delegates visited in H1 2025, marking a 33% year-on-year jump. HKTB’s strategic focus on MICE aligns with corporate planners’ needs—and presents new opportunities for B2B event partnerships.

Year-Round Appeal: Festivals, Attractions & Nature

Hong Kong’s versatility spans:

• Iconic attractions: Disneyland, major theme parks, luxury hotels.

• Cultural richness: Tai Hang Fire Dragon Dance, Wine & Dine Festival, Summer Viva, WinterFest, New Year Countdown.

• Natural escapes: Beaches, hiking trails, yachting, island hopping, water sports amid the bustling cityscape.

These offerings enable travel agents to craft multi‑facet packages—ideal for diverse traveler groups.

Cultural Exchange & Strategic Collaboration

HKTB's mission also emphasized cultural exchange, offering a platform for Indian and Hong Kong tourism professionals to network, collaborate, and co‑design new travel products. This aligns directly with AgentBazar’s objectives—empowering B2B professionals through shared innovation.

Sustainability & Eco-Tourism: The Growth Frontier

Looking ahead, HKTB is integrating sustainable practices—from green transport to eco‑friendly stays—into its tourism framework. Eco-conscious agents and planners can position environmentally responsible experiences as a selling point in their offerings.

Takeaway for B2B Travel Agents and Airline Professionals

Hong Kong’s tourism rebound offers multiple opportunities for B2B travel players. With visitor arrivals returning to near-normal levels, agents can confidently ramp up India-focused campaigns and capture growing demand. The rise of family and premium travel trends signals strong potential for developing tailored, high-spend packages, while the surge in MICE activity creates space to forge event-focused bundles with local suppliers. Beyond this, Hong Kong’s diverse year-round experiences position the city as a multi-purpose hub suitable for leisure, business, and blended travel. Finally, the government’s emphasis on sustainable tourism opens a new niche—offering eco-friendly itineraries to appeal to environmentally conscious clients.

Conclusion

The HKTB’s five-city mission in India highlights a resurgent tourism relationship between the two regions. For travel agents, consolidators, corporate travel planners, and airlines, this recovery offers a timely opportunity: to innovate, capitalize on premium and MICE demand, and lead culturally rich, sustainable travel experiences.

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