Himachal’s Shimla Flying Festival Boosts Adventure Tourism

The third edition of the International Shimla Flying Festival 2025 in Junga (Himachal Pradesh) brought 60+ paragliders from seven countries, blended adventure sports with MSME-hospitality and accelerated eco-tourism growth for B2B travel professionals.

Adventure Tourism Soars in Himachal: What Travel Agents & Airlines Must Know

A New Chapter for Adventure and Eco-Tourism

The picturesque village of Junga in the Shimla district of Himachal Pradesh hosted the third edition of the Shimla Flying Festival from 25–28 October 2025. The event, also branded as a Pre-World Cup and Pre-Asian League Championship for paragliding, saw participation from nearly 60 pilots representing countries such as Malaysia, Finland, Indonesia, South Korea, China, Nepal and India. 

For B2B travel professionals—including agents, consolidators, corporate travel planners and airlines—this signals a clear rise in adventure / eco-tourism opportunities in India’s mountain destinations.

International Field + Competitive Edge

Pilots from seven countries participated in this event in Junga, alongside competitors from ten Indian states. Organised as part of the Paragliding Pre-World Cup and Pre-Asian League Championship, the festival raised its competitive bar and global appeal. 

From a travel-industry standpoint, this means:

• A new draw for outbound/inbound tour packaging—adventure segments in Himachal become viable for serious clients.

• Additional demand for logistics: charter flights, group transfers, rural homestays, adventure-specific insurance and safety support.

• Premium positioning: Whether for high-net-worth travellers, incentive groups or outbound adventure segments, the narrative now includes “global-level event location in India”.

Economic & Eco-Tourism Impact on Local Communities

Beyond the air-sports element, the festival included a Hospitality Expo featuring over 60 MSMEs, self-help groups and start-ups from Himachal. Homestays and rural accommodations near Junga reported full occupancy and heightened visitor footfall—directly benefitting the local economy.

For travel businesses, this underscores:

• The value of supporting local supply chains: tie-ups with homestays, local transport, cultural experiences can add margin & differentiation.

• The relevance of sustainability credentials: positioning packages as “eco-friendly, locally immersive” resonates strongly in B2B corporate travel.

• The potential for year-round business stretching beyond peak seasons—since Junga and Himachal landscapes remain attractive off-peak.
  
  
  

What This Means for Travel Professionals & Airlines

• Product Development: Design adventure-travel add-ons centred on regions like Junga/Himachal—including paragliding viewing, pilot-meet access, hospitality expo visits.

• Pricing & Inventory: Anticipate higher demand for rural accommodation and last-mile logistics. Secure inventory early and consider group-fare packaging.

• Safety & Compliance: With international pilots and global competition standards, ensure partner operations meet safety certifications and liability cover—important when offering adventure segments.

• Marketing & Segmentation: Highlight event-driven appeal. Target B2B clients such as incentive travel buyers, corporate groups, specialist adventure travel agents.

• Sustainable Positioning: Emphasise that this event strengthens rural economies, supports MSMEs, and aligns with eco-tourism values. A key differentiator in RFPs and proposals.

Travel Tips for Advising Clients

• Book early: Homestays and local accommodations fill up fast during festival windows—secure at least 60-90 days ahead.

• Pack smart: Adventure travel clients should be briefed on terrain-specific gear (windproof jackets, layered clothing, outdoor-ready footwear) for the Himachal hills.

• Include cultural extras: Suggest buyers combine the festival with local experiences—MSME Expo visits, village tours, rural cuisine—to enhance value.

• Consider off-peak flows: While the festival is the draw, remote hill-locations like Junga deliver excellent experiences outside the main event, with potentially lower rates and fewer crowds.

Conclusion & Takeaway for B2B Travel Industry

The International Shimla Flying Festival 2025 marks more than an adventure-sport event—it is a strategic business signal. It demonstrates that regions like Junga in Himachal are stepping up as credible global-level adventure destinations, providing fresh opportunities for travel agents, airline consolidation desks and corporate travel planners.

For professionals in the travel supply chain: act now. Create differentiated adventure products, secure upstream logistics, and position yourself as the specialist provider for high-value, experience-rich travel.
This is the moment to pivot towards adventure-driven India-destination travel and carve out a leadership space in the growing eco-tourism segment.

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