Drukair–Amadeus Deal Expands Global Access to Bhutan

Drukair partners with Amadeus to expand global distribution, simplify Bhutan flight bookings, and enhance tourism visibility. A major step for travel agents seeking seamless access to Bhutan routes and fares.

A Major Milestone for Bhutan’s Aviation & Tourism Growth

Drukair – the national carrier of Bhutan – has entered into a strategic global distribution partnership with Amadeus, one of the world’s largest travel technology providers.
This collaboration places Drukair’s full flight inventory on the Amadeus Travel Platform, making Bhutan significantly more accessible to travel agencies, tour operators, and corporate travel planners worldwide.

For a destination known for its exclusivity, sustainability, and controlled tourism framework, this partnership represents a transformative leap in global visibility.

Expanding Bhutan’s Global Reach Through Technology

Operating out of Paro International Airport, Drukair connects Bhutan with key Asian hubs such as Bangkok, Delhi, Kathmandu, Singapore, Dhaka, Kolkata, Guwahati, Bagdogra, Bodh Gaya, and Dubai.

By integrating schedules, fares, and seat availability into Amadeus:

• Travel agents worldwide get immediate access to Drukair content

• Booking flights to Bhutan becomes simpler and more transparent

• Bhutan’s positioning as a niche, premium destination strengthens globally

For years, Bhutan’s remote geography and limited airline distribution caused friction for international travelers. This distribution integration reduces those barriers and puts Bhutan directly on the global travel map.

Boosting Bhutan’s Sustainable Tourism Vision

Bhutan’s tourism model focuses on “High Value, Low Impact,” prioritizing sustainability over mass tourism.
However, limited flight options have repeatedly been a challenge for both inbound travel agencies and global tour operators.

The Drukair–Amadeus partnership addresses this gap, enabling:

• Higher global exposure

• Easier itinerary planning for premium travelers

• Increased competitiveness within the Asia-Pacific tourism corridor

Markets such as India, Thailand, Singapore, Nepal, Bangladesh, the UAE, Australia, Germany, France, and the UK are expected to benefit immediately from this easier distribution access.

With a phased global rollout expected to expand further in 2026, this agreement aligns with Bhutan’s long-term strategy of attracting conscious, value-driven travelers.

A Seamless Booking Experience for Travel Professionals

One of the biggest advantages for travel agencies is centralized accessibility.

Through the Amadeus system, agents can now:

• View Drukair’s real-time inventory

• Check availability instantly

• Compare fares and timings easily

• Issue tickets faster and with fewer manual steps

For corporate travel planners and leisure agents handling Bhutan packages, this means smoother operations and reduced turnaround time for clients.

Preparing Bhutan for Future Tourism Growth

As Bhutan repositions itself for the next phase of tourism expansion, connectivity remains the foundation.
This partnership ensures that Drukair can scale in a structured and sustainable manner, keeping its cultural and environmental priorities intact while opening the doors to global travelers.

By 2026, the expanded Amadeus rollout is expected to enable:

• Wider distribution across new regions

• Stronger partnerships with international tour operators

• Greater visibility in long-haul tourism markets

Ultimately, the collaboration is set to elevate Bhutan’s profile as one of the world’s most pristine and culturally rich destinations.

Supporting High-Value Tourism Through Better Accessibility

Bhutan’s commitment to sustainable tourism remains uncompromised.
With this strategic move, the country ensures that improved access does not come at the cost of its ecological or cultural integrity.

Travelers will now find it easier to plan trips, while Bhutan continues to attract mindful, high-value visitors who appreciate its rare blend of serenity, heritage, and natural beauty.

Conclusion: A Game-Changing Partnership for Global Travel Agents

The Drukair–Amadeus partnership marks a new era for Bhutan’s airline visibility and tourism accessibility.
For B2B travel agents, consolidators, OTAs, and corporate travel consultants, this development ensures a smoother, faster, and more reliable booking experience for clients wishing to explore Bhutan.

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