DoNER Greenlights ₹220 Crore Tourism Uplift in Sohra

In a landmark shift, the Union Ministry of Development of North Eastern Region (DoNER) has approved ₹220 crore in funding specifically for tourism projects in Sohra (Cherrapunjee) – the first-ever DoNER investment dedicated solely to the tourism sector.

Core Project Pillars

1. Experiential Tourism: Village Life & Culture

The initiative foregrounds immersive experiences, spotlighting authentic village life and cultural traditions as key tourist draws.

2. Heritage Resort at Lawsohtun Sericulture Farm

The historic sericulture farm, established during the British era in 1925, will be converted into a heritage resort, blending textile heritage with modern hospitality.

This resort will synergize with the upcoming Shillong Ropeway, strategically positioned to benefit from future footfall once the ropeway is operational—expected within two years.

3. Cherry Blossom Festival: Foundation Launch

Union Minister Jyotiraditya M. Scindia is anticipated to inaugurate these developments during this year's Cherry Blossom Festival, marking a high-visibility launch for the projects.

Why This Matters for B2B Travel Professionals

• New Product Offerings: Unique packages tapping into cultural, village-based tourism and heritage stays open fresh revenue streams.

• Competitive Advantage: Be among the first to market discounted or tailored experiences around the launch phase.

• Strategic Collaboration: Opportunities for content promotion, co-branding with local artisans, operators, and heritage storytellers.

• Future Forecasting: With infrastructure like the ropeway in plan, early engagement allows long-term partnership potential for destination specialists.
  
  

Conclusion / Takeaway

The DoNER fund opens a transformative chapter for B2B travel agents—one rooted in culture, innovation, and strategic infrastructure. Agents who integrate these offerings now will set new benchmarks in travel experiences to the Northeast.

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