Digital Transformation Fuels Da Nang’s Tourism Evolution

One of Vietnam’s most alluring coastal hubs, Da Nang, is fast emerging as a top-tier destination across Asia. Renowned for its high rate of repeat visitors, the city is steering tourism into the digital era with a bold strategy that blends immersive tech, seamless service, and data-driven marketing. Here’s what modern travel agents, consolidators, and airline partners need to know.

Immersive Tech That Brings Da Nang to Life Remotely

• “One‑Touch to Da Nang” VR360 app: allows potential travelers to explore Da Nang’s attractions through virtual reality—online—raising global awareness.

• Advanced museum tech: Institutions like the Da Nang Museum incorporate 3D scanning, 3D mapping films, interactive touchscreens, multilingual chatbots, Bluetooth audio guides, and NFC check-ins—delivering rich, contact-free experiences.

Experience Passports: Engaging, Rewarding, and Insightful

• Three thematic passports: Food, Heritage, and Green Tours—available in both digital and physical formats. Users check in via the TripC Da Nang app, collect stamps, and redeem rewards. Valid from September 1, 2025 to March 31, 2026, with 60,000 total editions in circulation.

• Perks for passport holders include discounts, free entry to Hoi An Memories Park, VNPAY cashless payments, and discounted rides via GreenSM or Grab.

AI, Big Data & One-Click Booking Accelerate Efficiency

• AI-powered chatbots embedded in Zalo and Facebook offer real-time assistance and bookings.

• The city’s digital tourism database connects nearly 2,000 local businesses, while open datasets fuel analytics and tailored offerings.

• Online tourism services climbed 25% in 2023, showcasing rapid adoption.

• Booking that used to take weeks is now completed in one click—especially helpful for B2B partners managing multiple clients.

Tourism Surge and Economic Impact

• Between January–July 2025, Da Nang welcomed 10.7 million visitors, including 4.2 million internationals, generating around VND 33.8 trillion (~US $1.28 billion)—an impressive uplift across lodging, F&B, and services.

• The city aims for 17.3 million visitors in 2025, backed by immersive tech, targeted promotion programs, and travel incentives.

Five Strategic Programs Under the “New Da Nang – New Experience” Campaign

• Enjoy Da Nang – Diverse Experiences: Launching August 15 – October 31, 2025, includes a Megasale on September 5 (up to 50% off services) and free National Day museum entries.

• Experience Passports: As described above.

• Event & Festival Tourism: Promoting cultural celebrations, festivals, and local events to diversify seasonal appeal.

• “I Love Da Nang” Campaign: Targets returning visitors (2020–2025), offering 10,000 vouchers, eSIMs, and souvenirs to encourage repeat visits.

• MICE, Wedding, Golf Tourism: Tailored policies and promotions to capture niche B2B segments in events and lifestyle tourism.

Growing Startups, Smart Infrastructure & Ecosystem Synergy

• Initiatives like “Cho Da Nang” e‑commerce group, livestream training, market digitization, and QR‑enabled payments demonstrate city-wide digital adoption—even beyond tourism.

• Startup innovation accelerates tourism tech: VR, blockchain, and apps such as Hidden Gems and Spoter showcase Da Nang’s Education‑Tourism‑Tech synergy. Events like VTS 2025 and DAVAS 2025 foster investment and growth.

Key Takeaways for B2B Travel Stakeholders

B2B travel professionals can gain significant advantages by integrating immersive and efficient booking solutions such as VR experiences, AI-powered chat support, and one-click booking options to streamline client journeys. Enhancing travel packages with passport-based gamification—like Food, Heritage, or Green Tour passports—adds unique value for clients and boosts engagement. Incentivized promotions aligned with campaigns such as “Enjoy Da Nang” or “I Love Da Nang” can unlock attractive discounts, especially for group bookings. At the same time, Da Nang’s smart infrastructure and supportive policies create strong opportunities for MICE and wedding-focused travel, making it a prime destination for corporate events. Finally, stakeholders should look to build tech-driven partnerships with startups or leverage digital tourism databases, enabling them to craft more tailored and innovative offerings for their clients.

Conclusion

Da Nang’s cutting-edge fusion of VR, AI, immersive storytelling, and smart data marks a significant leap in tourism innovation. For travel—and aviation-focused businesses—aligning with this digital pivot is not just strategic—it’s essential to offer modern, memorable, and highly efficient experiences. Whether you’re building tour packages, offering event services, or selling unique regional storytelling, Da Nang presents a model for smart-destination success in Asia.

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