Asia’s Largest Disney Fairytale Kingdom Opens in Bangkok

Bangkok’s centralwOrld is launching Asia’s largest Disney fairytale kingdom, featuring seven immersive zones, exclusive attractions, live shows, and Disney merchandise—set to attract families and global tourists this festive season.

A New Landmark Experience for Thailand’s Tourism & Retail Industry

Bangkok is gearing up for a record-breaking festive season as centralwOrld partners with Walt Disney (Thailand) to launch Disney The Magical Star 2026.
Running from 14 November 2025 to 6 January 2026, the attraction will transform the mall’s outdoor and indoor spaces into the largest Disney-themed experience in Asia—spanning over 3,500 sq. meters.

For B2B travel agents, OTAs, wholesalers, and destination marketers, this mega-event presents a major opportunity to package Bangkok as a family-friendly holiday hotspot for Q4 2025 and early 2026.

Seven Disney Zones Guests Can Explore

centralwOrld’s Disney kingdom will feature seven story-driven zones, each bringing beloved characters and scenes to life.

1. Mickey & Friends – A Cosy Winter Home

A magical winter home setting marks the event’s opening, with gentle snowfall and photo spots featuring Mickey, Minnie, Donald, and Goofy.

2. Toy Story – A World of Living Toys

Guests step into a bright, oversized toy land filled with iconic Toy Story characters, perfect for interactive play and photo ops.

3. Zootopia – A City of Animated Animals

A re-creation of Zootopia’s vibrant metropolis allows visitors to explore themed corners inspired by Judy Hopps, Nick Wilde, and more.

4. Stitch’s Cozy Corner – Lilo & Stitch World

Designed with Thai artist Chanisara “Oon” Wongdeeprasith, this curated space showcases immersive displays and a mini-store packed with Stitch-themed products.

5. Frozen’s Enchanted Arendelle

Fans of Frozen can experience Arendelle’s icy landscape, complete with Elsa, Anna, snowflakes, and glittering ice décor.

6. Disney Princess Castle

A royal zone featuring life-size princess statues, merchandise displays, and multiple photo opportunities for families and fans.

7. Hong Kong Disneyland 20th Anniversary Spotlight

Anchored by a 5-metre Mickey and a 35-metre Christmas tree—the largest in ASEAN—this zone celebrates Hong Kong Disneyland’s milestone year.

Festive Activities, Shopping, and Seasonal Entertainment

centralwOrld is not only creating an exhibition—but a full holiday festival designed to engage shoppers, families, and international visitors.

Highlights include:

• Playmondo Polar Playland – A snowy playground for kids

• T1 Music Box – Interactive attraction with Central The1 promotions

• Christmas Tree Lighting (25 Nov 2025) – Featuring performances by 4EVE, Billkin, and other Thai artists

• Live Parades & Caroling – Running throughout December

• New Era Countdown Music Festival 2026 – A massive year-end celebration

• Year-End Gift Festival – Limited-edition Disney collections from top brands

These experiences make centralwOrld a prime holiday destination for both domestic and inbound tourists.

Exclusive Disney Shopping Promotions

Shoppers spending 5,000 THB or more will be eligible to purchase special Disney merchandise such as:

• Mickey & Friends dish sets

• Disney blankets designed by Thai artist June Jirapas
  
  

This promotion is expected to drive strong retail traffic—an attractive detail for travel partners selling shopping and entertainment packages.

Prime Location for Tourists & Holidaymakers

centralwOrld’s strategic location—accessible via Chit Lom and Siam BTS stations—makes it a seamless addition to Bangkok itineraries.
Its proximity to other major attractions such as Siam Paragon, Erawan Shrine, and Madame Tussauds further boosts its appeal to international travelers.

Why This Matters for Travel Agents & Tour Planners

• High-value seasonal attraction to bundle with Bangkok holiday packages

• Strong demand expected from families, Millennials, Gen Z, and Disney fans

• Ideal for FIT, group series, and incentive travel

• Boosts Thailand’s tourism momentum for end-of-year peak season

• A new selling point for retail tourism and entertainment packages

centralwOrld’s immersive Disney event is aligned with Thailand’s ongoing plan to promote Bangkok as a global entertainment and family tourism hub.

Conclusion: A Must-Add Attraction for Your Bangkok Packages

With its seven immersive Disney zones, live events, exclusive merchandise, and unbeatable location, Disney The Magical Star 2026 is set to become Bangkok’s biggest festive attraction.
For B2B travel professionals, this creates a timely opportunity to craft compelling holiday packages and deliver added value to clients visiting Thailand in late 2025 and early 2026.

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