Amadeus & Google Cloud Unite to Transform B2B Travel with AI and Cloud Innovation

Amadeus & Google Cloud Unite to Transform B2B Travel with AI and Cloud Innovation

In a game-changing move for the travel industry, global technology leader Amadeus has joined forces with Google Cloud to accelerate AI-driven innovation and cloud transformation. This partnership marks a significant step toward reshaping how travel businesses operate, connect, and serve customers in a digital-first world.

Why This Matters for the Travel Industry

With this alliance, Amadeus is migrating large parts of its platform to Google Cloud. The goal? Enhancing agility, data security, and system reliability for its global network of airlines, travel agencies, and hospitality clients. For B2B travel professionals, this means improved booking infrastructure, faster processing, and more responsive tools—key factors in delivering seamless client experiences.

Government Support for Travel Tech Transformation

This shift isn’t happening in isolation. International policy frameworks like the EU’s Digital Tourism Strategy and the US NTTO’s tech roadmap prioritize AI and cloud adoption. By aligning with these goals, Amadeus and Google Cloud are not just innovating—they’re helping the travel sector align with digital modernization mandates worldwide.

Harnessing AI with Google’s Vertex and Agentspace

The real breakthrough lies in AI. Amadeus will leverage Google’s Vertex AI and Agentspace to integrate intelligent agents into its platforms. Think AI-powered booking assistants, disruption management bots, and hyper-personalized travel suggestions—all working in real-time.

This is a huge win for B2B travel players who depend on predictive insights and automation to manage high-volume corporate travel or dynamic itineraries.

Better Flight Search, Smarter Offers

The partnership also includes syncing Amadeus MetaConnect and Nevio with Google Flights and QPX, enabling more precise flight searches and adaptive airline offers. This is vital for improving transparency and personalization in fare distribution—two areas where B2B agents often face client pressure.

Leadership Speaks

“This collaboration will allow us to explore new innovation projects using Google Cloud’s AI capabilities as we transform the travel industry,” said Sylvain Roy, CTO, Amadeus.

“Our open, secure, and generative AI-ready platform will help Amadeus scale globally for the benefit of the entire travel ecosystem,” added Isabelle Fraine, Managing Director, Google Cloud France.